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  • Techno a.d. 2008

    I tried to find some new good tracks on the big music portals this week and ended up majorly frustrated after 2 hours. There was that track coming with 1000 remixes, released by different artists under different names. Or am i just getting too old?

    First off, i love Techno and its different faces, be it Detroit-, Dubtechno or rather minimalist grooves. To some i’m rather known as the guy that just spins the old hits but that’s just half the cake. The other part is the DJ who tries to keep in touch with latest developments in Techno and who’d rather love to play new stuff than the old stuff again and again. So here i am, longing for new tunes to put in my digital crate and damn, that task ain’t too easy these days.

    Pheek (the guy running Archipel) recently put it this way on a forum:

    “PLEASE to anyone producing and sending demos… Please PLEASE PLEASE, I beg you, STOP making that shuffling sine click/ rim / conga, arpeggiated or equivalent à la minus.

    Please stop it. There’s already too much out there.

    As a result, we are declaring Archipel has stopped taking demos, giving feedback and answering. We just can’t take it anymore. 80% of the demos we get are like that, it really is too much. Please delete all arpeggios from your worksheets in Ableton or other producing software.

    Thanks!”

    Those were the words i remembered when listening through ~500 tracks two days ago. Almost every track used the same or very similar sounds, those syncopated congas, clicks and glitchy fills summed up to one generic, random sounding 6 minutes trip into the thoughts of a one celled lifeform. 0 groove, nothing to stick with, nothing to remember. 100% disposable.

    I wouldn’t have too much of a problem with that if one could have the slightest chance of finding what one’s looking for. But what makes this worse is the fact that all those tracks are always filed under “Minimal, Techno” or just “Techno”. Oh, what a great idea! One of both must be true, right? Are you Beatjunowebrecordsport guys just lazy or can the labels just do whatever they like without being controlled at all? I mean, why do releases filed under “Techno” sound exactly like those under “Minimal”?

    There’s certainly good music (as in non-generic) in your stores but how am i supposed to find it if all actual labelling fails? Do i have to go to the recordstore around the corner, browse through the vinyls, take note and then go back to whatever digital store and buy it there? I guess i’d rather buy the vinyl then.

    Or start downloading music from torrents, blogs, slsk and the likes in order to discover good music, later head to a digital store and buy what i dig? Now who’d do that?

    So when will you, dear digital music store, finally fix your music categories? Or why don’t you just cut down the amount of generic krakaschlak tracks to a bare minimum? Who should buy all that music anyway?

    Hrmpf.

    August 22nd, 2008 in Blog/Music
    Tagged with Discography, Techno

    « Link-o-rama for AUG19 Bootsy NastyHF & tableTop »
    1. j

      August 30, 2008 at 3:06 pm

      Well i know what Phreek means with “stop sending demo’s” as i’m encountering a similar problem with Entity. Not only is it incredibly timeconsuming to form a constructive reply (let alone going through all of them), it’s quite a drag to have to bother with mediocre or inappropriate material. Ofcourse we all do it for the occasional gem from that godsent artist living on another planet, but i’ve been considering to close down submissions too at some point. 8 releases already in line, sorry!

    2. tekknofil

      August 26, 2008 at 8:16 am

      bless you for this rant. this has been seriously bugging me for a long time now and i was even considering starting a blog just to express something very very similar to what you have here. i am all for the improved democracy that the availability of recording equipment/software has brought us (recording not being limited to a relatively small group anymore), but where have all the quality editors, A&R people and others responsible for properly filtering the material gone? i really can’t believe what’s being released these days. a staggering number of trax are just a collection of “now” sounds without any drive, direction, purpose, sense or groove – boring & forgettable to the point of disbelief. it has come to a point where a track by merely not being annoying, has already achieved something worth noting, which is obviously messed up. sales & the industry are supposedly in trouble, but instead of releasing less and of better quality, they’re flooding the market with increasingly crappier stuff, so it’s no wonder then that people don’t attribute any value to music. and why would they if even the “owners” treat it as fodder/filler.
      there’s just one thing to add to pheek’s plead… newcomers/demoists send in what they hear is being released, as they naturally think that that has the best chance of being picked up by the label. If even (formerly?) respectable names & labels resort to that formula so often, is it any wonder that the demos reflect that?

    3. Ronny

      August 23, 2008 at 11:01 pm

      hey trace, guess you’ve got me there ;)

      anyway, i went back to juno today and it is indeed better than beatport at labeling music.

    4. trace

      August 23, 2008 at 12:11 pm

      I found funny the fact that you tagged this post with “TECHNO” instead of “RANT” ;)

    5. keagan

      August 22, 2008 at 11:12 pm

      Juno is actually really good at genre-izing everything. its beatport with the problems.

    6. Mr. Tunes

      August 22, 2008 at 6:44 pm

      i feel that the frustrating state of affairs is bad for the average consumer, but good for the big DJs who are really in the know as to what’s hot and therefore have a good advantage on the average folk who thought they were set by going on to the digital stores and stocking up.

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